100% New Zealand was started as a way for photographer and designer Reuben Price to follow his passion for travelling the country taking photos. Since 2002 the company has quickly grown as a supplier of photos and related giftware products to leading design and gift shops around New Zealand including designing exclusive ranges for Te Papa store and Auckland Art Gallery. At 100%NZ we focus on producing Kiwiana with a difference, combining innovation with stunning New Zealand imagery.

Proudly 100% New Zealand Made
At 100%NZ we offer a wide range of products from works on canvas and acrylic blocks to t-shirts, t-towels, table lamps, coasters, cufflinks, designer clocks and fridge magnets. Our products represent our country and it’s something we’re proud of. That’s why we are particular about achieving extremely high levels of quality. All our products are made right here in our Auckland studio and have been developed using the finest materials available to ensure longevity.

Where good design meets the market
Because we both design and produce all our own products we have a developed a sound commercial understanding of what will work in the marketplace for our clients. We have literally thousands of high-quality images on file. If you want something special we are also open to product design requests from larger retailers.

Visit Us
100%NZ is located at 132b Hinemoa Street, Birkenhead on Auckland’s North Shore. Here you can visit our gallery space where we showcase both our own work and the work of other artists and designers. We are always taking new photos and trying new ideas and designs to extend our product range, so please visit us regularly.